Earlier this year I was in Verona, Italy, with its imposing statue of Dante Alighieri. Having recently read Dante’s Inferno in an impromptu book club, it got me thinking: if Dante lived today and was a digital marketer, what would he have to say about, well, Digital Worst Practices? Which would he consign to the […]
Listening. Or put another way: Paying Attention to Others. Not only is this the best way to get value out of social and digital media and build a valuable audience, it’s the way things work now. The broadcast era is long gone. Let’s put this in personal terms: It’s aggravating: We go to a social […]
By Nicholas Kosar and Stacey Piper of Piper Strategies Every business has a website. Sadly, however, most websites perform merely as fancy “e-brochures” – not as true marketing tools that nurture and develop a growing client base. So how do you take your website and digital assets to the next level? In our work with […]
If you believe in a Higher Power who is ultimately undefinable, Apophatic Theology makes sense: you define your Divine Being not by what the Creator is, but by what the Creator is not. Defining your Brand, and then Marketing it, has some similarities – you definitely have to know what you are not. For example, […]
“The way to create something beautiful is often to make subtle tweaks to something that already exists, or to combine existing ideas in a slightly new way.” Excerpt From: Graham, Paul. “Hackers & Painters.” O’Reilly Media, 2008-07-15. iBooks.