Time and time again I’ve heard professionals and business owners state that they don’t really have anything interesting to share or market when it comes to their services. But everyone does. Dry cleaners can provide convenience (store hours, faster turnaround) that competitors don’t. Attorneys can save regulated industries a ton of money (and reduce uncertainty) through their high-priced services. The same is true for everyone … IT personnel, healthcare offices, motels.
If you don’t agree, just ask the makers of the “Delicia” toilet in Japan.