Countless people have read and applied the lessons from Dale Carnegie’s classic book, How to Win Friends & Influence People, published in 1936. If you haven’t yet, I suggest you go out and buy a copy.
Simon Marshall of TBD Marketing Ltd. and the Digital 100 legal ranking and Nicholas Kosar have introduced a new video podcast series called “Digital Dale Carnegie.” Simon and Nick, based in the UK and US respectively, are “Two Legal Marketers Divided By a Common Language.” 
In this series, they apply Carnegie’s classic principles to digital marketing, business development, and networking. As digital marketers in the legal and B2B fields, we find over and over again that people want to skip the tried and tested principles that have always helped professionals win in developing business and building strong professional networks.
Unfortunately, they skip these principles because they have been led to believe that all our Digital tools – websites, social media, SEO practices, email outreach and marketing, digital analytics, and so forth – have made it so they can simply push a digital button and the work is done for them.
Here is the introductory video:
In the first video in the series, Simon and Nick tackle one of Carnegie’s famous principles: to use people’s names. Why? Because they like their own names. The question in a Digital age is: how can we “use” people’s names? As you’ll see, it even comes down to how we treat website links:
