Images: a great way to rank higher on Google for the terms (keywords) you want to be identified with. So why do most websites ignore this?
One reason: So few firms either know how to take advantage of this or have not connected their web dev teams with their digital marketing experts. Here’s the deal:
Google Can’t “Read” Images Without Your Help
Here’s how it works:
😎 Google crawls your website and reads the text on the pages. That text goes into Google’s algorithm which determines search rankings. Done.
😎 Let’s say your web page title states “Municipal Bond Lawyers in California.” If someone then searches that very term, it is likely that your web page will appear in Google search results for that keyword/keyphrase.
❌ But what about images? Generally speaking, Google can’t “read” images.
✅ Google CAN read the “alt text attribute” tag that we can add to images. But too many websites ignore this. Opportunity wasted! It’s like running 99 yards of a 100-yard dash. A waste.
In most websites, alt text is fairly straightforward to add to images. See the image below. The “alt” in the code states that the image in question (a law firm logo) is just “Logo.” That tells Google nothing. It might as well state “Generic.”
This is where we love giving firms and their websites competition advantages. Rock your #alttext.