Skip to content
  • Don’t rebuild your website. Optimize it. Learn More.
Open Road Digital
  • Services
    • Branding & Graphic Design
    • Content Creation
    • Digital Marketing
    • SEO & Search Solutions
    • Website Development & Design
    • Website Care Plans
  • We Serve
    • Government Affairs Firms & Advocacy Groups
    • Law Firms
  • About
    • Our Team
    • Open Road Newsletter
  • Blog
    • FAQs
      • Blogging FAQs
      • Website Metadata FAQs
      • Digital Marketing FAQs
      • Search Engine Optimization FAQs
      • Website Development FAQs
  • Contact
Search
Open Road Digital
  • Services
    • Branding & Graphic Design
    • Content Creation
    • Digital Marketing
    • SEO & Search Solutions
    • Website Development & Design
    • Website Care Plans
  • We Serve
    • Government Affairs Firms & Advocacy Groups
    • Law Firms
  • About
    • Our Team
    • Open Road Newsletter
  • Blog
    • FAQs
      • Blogging FAQs
      • Website Metadata FAQs
      • Digital Marketing FAQs
      • Search Engine Optimization FAQs
      • Website Development FAQs
  • Contact

New Author Website: Eugenia Kim

June 18, 2018 / Case Studies, Web Development, Website Care, Website Metadata / 1 minute of reading

Eugenia Kim’s newest book is slated to hit the shelves in late 2018, published by Houghton Mifflin Harcourt (oddly enough, one of my former employers back in the day!). Eugenia wanted to update both the design and technology of not just her website, but her digital presence which includes Twitter and Facebook.

A graphic designer herself in addition to an accomplished author, Eugenia had definite ideas about her branding based on graphic designs she created in the past, along with unique images she possessed of her family and Korea itself, her family’s homeland. With her second novel also exploring her family’s rich connection to Korea, I felt it necessary to build off the beautiful visuals she already had.

Eugenia’s website design was built around the “celadon” color, with a few different celadon hues being used throughout the site, including in a new favicon. SEO also played a key role in the development of her site, including social preview metadata, alt text for her many visuals, and attention paid to important content keywords on-page.

The result was a look of Asian elegance with a focus on connecting readers to numerous bookselling platforms. After all, sales are important!

Related Services

Recent Posts

  • Should Your Marketing Be “Personal” or “Corporate”?
  • To Pay or Not to Pay, That Is the Question
  • Which Do I Focus On: My Website or My Social Media?

Categories

  • Branding & Design
  • Case Studies
  • Content Creation
  • Digital Marketing
  • Government Affairs
  • Law Firms
  • SEO & Search
  • Social Media
  • Web Development
  • Website Care
  • Website Metadata

Services

  • Digital Marketing
  • Content Creation
  • Branding & Graphic Design
  • Website Development
  • SEO & Search Solutions
  • Website Care Plans

Quick Links

  • Government Affairs & Advocacy Groups
  • Law Firms
  • The Open Road Blog
  • About Us
  • Our Team
  • Contact Us

Follow Us | Newsletter Signup

    Copyright © 2025 Open Road Digital | Privacy Policy | Terms of Service

    Scroll to Top