The conversation went something like this: Marketer: “And then use this ‘Share’ button in your LinkedIn account to share with your network the links to articles and blog posts you’ve written.” Fee-earner/professional, with look of mild horror on face: “But, I can’t do that. That’s spamming.” Marketer: “It’s not spamming. This is your network to […]
Marketing Online: So Easy Your Kids Could Do It?
Most adults will say something like this in response to what they perceive as their kids’ ease of life: “When I was a kid, we had to [insert some task that implies you worked harder for things than they do].” And to a certain extent, it’s true. Our forebears had to draw water from a […]
Marketing the Professions ‘Hors d’Oeuvre’ Style
In the first part of this three-part series on new media professional services marketing, I explored the unique nature of professional services firms and why lawyers, accountants, and others generally find digital and social media marketing so challenging. This time around, I’ll explore two characteristics that are a mark of successful digital marketing: keeping your […]
New Media Mosh Pit: The New Normal in Professional Services Marketing
The world of professional services marketing is not generally known for early adoption of cutting-edge marketing techniques. As I see it, there is one underlying reason: Professional services practitioners (notably lawyers) exist largely as a safe haven for their clients. Their role is to help their clients reduce risk and navigate uncertainty in the turbulent […]
3 Ways to Ensure Perfectionism Doesn’t Destroy Your Marketing
For the professional, a key driver of marketing success comes down to one phrase: “Getting your name out there.” In today’s digital and social media-driven business world, this would seem to be easier to accomplish than ever. And yet, it isn’t. Whether it’s content marketing, public relations, or building one’s social media presence, there are […]
