Stacey Piper is an accomplished strategic marketing consultant with extensive experience particularly in the B2G sector. She specializes in developing federal contracting capture strategies, building out comprehensive marketing operations, and providing fractional CMO services.
Stacey wanted to further refine the website for her firm, Piper Strategies. I worked with Stacey to redevelop her website including:
- transitioning it to a more robust hosting platform
- combining separate legacy domains/websites into one domain
- improving website metadata
- revamping the logo and overall brand
- updating her content, and
- improving the website’s calls to action.
In short: these are the types of improvements she helps her clients accomplish.
This project is a great example of top professionals who are very busy but find the time to refresh, rebrand, and technically retool their own websites and web presence in response to changing markets and technical/SEO standards. As technologies change, brands respond to market realities, and SEO best practices evolve, such website “retooling” projects are increasingly required by many companies and professionals who realize that their legacy websites need modernization.
Congratulations to Stacey on her new site and brand refresh!