A historical nonprofit association needed a modern, responsive website to spread knowledge about their research and encourage dialogue. Our work on this website included determining the site structure and taxonomy, editing dozens of existing manuscripts to turn them into blog posts, photo and image curation, slider development, and logo/graphic design.
The Associates of Colonel Philip Ludwell III (ACPL) is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century.
The web design is based in WordPress and features blogging capability, which is core to the association’s educational mission. Aside from SEO and meta data optimization (what I increasingly like to call the “unseen warfare” of the internet), the project involved API integrations with MailChimp and PayPal and lots of customization of the site’s commercial theme.
A next step on the project will be working to refine the semantic structure of the website’s content in order to improve search engine results. Put another way, we want a taxonomy-driven SEO approach that will guide our metadata and content strategies that will in turn make the site more discoverable by intended users based on the “niche” topics they are interested in.
