“I want to blog, but don’t have the time.” That’s one of the many reasons we give as to why we don’t blog (more often). Believe me, I have the same problem. I have some suggestions on how business owners, artists (of all types), consultants and others can blog more regularly. But first, we should […]
Leverage Your Digital Audit: Transform Your Website from a Static Brochure to a Dynamic Marketing Tool
By Nicholas Kosar and Stacey Piper of Piper Strategies Every business has a website. Sadly, however, most websites perform merely as fancy “e-brochures” – not as true marketing tools that nurture and develop a growing client base. So how do you take your website and digital assets to the next level? In our work with […]
New Branding and Website for Envizium Technology Consulting
Envizium, a tech consulting firm specializing in enterprise IT systems, needed a new website to express its unique approach to developing and managing large-scale IT systems. It is such a pleasure to help people and companies express their unique identity and approach to business. A crucial part of the Envizium project was developing and expressing Envizium’s unique brand, […]
Crafting Effective Infographics – From the 1600s to Today
While infographics seem to have been popular for only the last decade or so as part of the wave of social media-fueled content marketing, they’ve actually been around for centuries. In fact, we can still learn from infographics that are hundreds of years old. Three oldies that I like come from 1600s Great Britain, 19th-century Russia, […]
How Is Your Brand Unique? Try Naming Your Color Scheme
If you believe in a Higher Power who is ultimately undefinable, Apophatic Theology makes sense: you define your Divine Being not by what the Creator is, but by what the Creator is not. Defining your Brand, and then Marketing it, has some similarities – you definitely have to know what you are not. For example, […]
The Safe Way to Perform Surgery on Your Website: Staging
Would you undergo painful surgery without anaesthesia? Of course not. And that’s why your business website should have the equivalent of a painkiller: a staging capability. I’ll explain. Why do we avail ourselves of painkillers? For most people, the answer is simple: To avoid the pain that is really happening. But I’ve got a better […]
New Author Website: Eugenia Kim
Eugenia Kim’s newest book is slated to hit the shelves in late 2018, published by Houghton Mifflin Harcourt (oddly enough, one of my former employers back in the day!). Eugenia wanted to update both the design and technology of not just her website, but her digital presence which includes Twitter and Facebook. A graphic designer herself […]
Improve Traffic to Your Website With Social Metadata
Having managed marketing and business development in the legal field for over a dozen years, I have a good idea of how hard lawyers work. So it’s disappointing to see that many lawyers’ websites aren’t working hard for them. What do I mean by that? Well, let’s say that a lawyer wrote an article or […]
Web Design for Julian Coles: Singer + Songwriter
Recently I was pleased to finish a web design project for Julian Coles – a singer and songwriter who finished recordings in a Memphis studio late last year. For this project it was important to communicate visually both the vibe of Julian’s music and his persona. Words that come to mind are smooth, sophisticated, romantic, inspiring, and heartfelt. […]
3 Digital Mistakes That Will Thwart A Professional’s Market Expansion
Struggling to spread the brand promise? Here are three mistakes to avoid, and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services sector […]
