We’ve all seen them, and we’ve all benefited from them: FAQ pages. Otherwise known as Frequently Asked Questions. So why don’t more professionals make use of them for their own marketing? Here are some guidelines on how to make FAQ pages work for you. Target Audiences for FAQs It’s often said that you should start […]
How Landing Pages Help Your Law Firm Website Rank Higher in Search Results
So you’ve published a blog post – yet again – and wonder why you’re not seeing tangible results from it? It might be time to think about your digital marketing in terms of Landing Pages. Technically speaking, any page on your website is a landing page, because it is where a visitor to your website […]
How Your Law Firm Can Outrank the Competition in Google Image Searches
Ever wonder why you don’t rank high (enough) in Google searches for your law firm specialty? It’s not necessarily because you aren’t a great lawyer. Here is one way you can improve your search results so that new clients find you on the web. There’s a secret weapon for lesser-known – but not lesser quality […]
Your Website Should Always Be 97% Complete
Yes, you heard that right: you’re website should always be 97% complete. Never 100% complete. Trust me – it’s good for your business. I’ll explain. There is a big Lie going on out there, and you’ve probably been a part of it (organizationally). You or your firm or your organization work hard to rebuild and […]
6 Marketing Practices That Digital Dante Would Consign to the Inferno
Earlier this year I was in Verona, Italy, with its imposing statue of Dante Alighieri. Having recently read Dante’s Inferno in an impromptu book club, it got me thinking: if Dante lived today and was a digital marketer, what would he have to say about, well, Digital Worst Practices? Which would he consign to the […]
Listening: The Most Underrated and Underpracticed Activity Online
Listening. Or put another way: Paying Attention to Others. Not only is this the best way to get value out of social and digital media and build a valuable audience, it’s the way things work now. The broadcast era is long gone. Let’s put this in personal terms: It’s aggravating: We go to a social […]
The Digital 100: Rank Your Law Firm Website – And Then Improve It!
Last month I was pleased to see the advent of a new digital ranking of law firm websites: The Digital 100, based in the UK and managed by marketing agency TBD. The Digital 100 is “a subscription service which ranks law firms for their digital marketing performance. A bit like The Lawyer 200 or the […]
Website Design for Government Contractor
Cognigent is a joint venture of two experienced government contracting companies required a new website. The goal: simple, but informative. This website design project was created using the WordPress Avada theme and involved some graphic design work to help brand the core services of the JV and government agency customers. With a single-scroll one-page design […]
Why We Shouldn’t Expect Immediate Results on Social Media
When I give presentations on digital marketing, people normally hear me say that, “Online, no one reads anything. They just look at stuff.” If you’re trying to use social media, websites, and blogs to market yourself, this statement may sound depressing. I don’t say this to dissuade people from using social media and other digital marketing […]
Revised Website and Brand for Piper Strategies
Stacey Piper is an accomplished strategic marketing consultant with extensive experience particularly in the B2G sector. She specializes in developing federal contracting capture strategies, building out comprehensive marketing operations, and providing fractional CMO services. Stacey wanted to further refine the website for her firm, Piper Strategies. I worked with Stacey to redevelop her website including: transitioning it to a more robust hosting platform combining separate legacy […]
